was successfully added to your cart.

Cart

Category

Personal Brand

How to Design The Perfect Website For Your Coaching Business

By | Personal Brand | No Comments

Are you too ashamed, too embarrassed to send people to your website? Worse case do you have a guilty gut feeling that you’re losing business once potential clients do land on your home page.

Often and for very valid reasons the advice is not to spend thousands on your website when you’re just starting off and instead focus on getting out there and doing the work. Plus having just spent a small fortune on your coaching qualifications this advice is just what you wanted to hear.

This I agree with to some degree as it makes perfect practical sense. As a coach you will continue to develop and grow way beyond who you were during accreditation. You will evolve into your business and your coaching ‘magic’ which I also like to describe as your ‘genius’ or ‘gift’ will reveal itself as you hone your coaching skills over time.

But off the go you needed something and this is where other halves who like tinkering with tech can come in handy or well-meaning friend offering to knock one up for you as cheap as chips. The end website is enough to get by and after all it’s a temporary solution. Oh and to be on the safe side you offer life coaching, executive coaching, mindset coaching, stress management and career coaching.

Months and in some cases the years roll forward and what was once a temporary portakabin for your business has been the permanent hideous home for too long.

Tips on Designing and Building Your Perfect Website (Without Spending a Fortune?)

1.Your website is your elevator pitch – keep it simple

2.Does your website pass the stroll and fold test?

Picture yourself strolling past a newspaper stand. How do you choose which paper to pick up, read and buy. What grabs your attention is the first half of the folded newspaper. The headline and the picture.

3.Keep it bold and short. The above the fold of your website needs to have a strong image or video and a bold  statement that speaks loudly to your ideal client AND a very clear call to action.The image/video and text need             to do one of the following:

Aspirational Identity

 

 

Promise to solve a problem

 

 

   Get straight to the point, brief, punchy and relevant

 

  1. The call to action. This could be a free download, invitation to a workshop, a quiz? Choose something that’s too good to resist.

5. People are scanners not readers. Have as few words as possible on the top half of the website. As you work                down the page have more words (not too many) and replace as many words as possible with images.

Summary of Your Winning Website Formula  – say it in less than 10 sentences

Step One

Have them at the first hello

Header: Aspirational identity OR a promise to solve their problem

Include a clear (CTA) call to action

Step Two

Be their guide

Show the reader you understand their problem

Another (CTA) Call to action

Step Three

Work with me

Point them towards your offers

 

 

 

 

 

 

 

Step Four

About Me (optional)

Tell them enough to hook and invite them to find out more

 

 

 

 

 

 

 

 

 

Step Five

Customer testimonials and social proof

 

 

 

 

Step Six

Get some google love. Google automatically gives more authority to posts linked directly from your homepage. By switching to a page highlighting your most important blog(s) this will lead to a big increase in their search engine rankings.

You don’t need to have all six steps however steps one and two are non-negotiable and can be merged together. As long as they are above the fold. The secret to a winning website is ‘branding your genius’, it’s the words and images which speak to your ideal audience about who you are: your personal brand, psychological archetype and your values.

Why You Should Start Blogging

By | Business, Going for Promotion, Going it Alone, Personal Brand, Personal Brand, Personal Development, Stepping Out, Stepping Up, Uncategorized | No Comments

 

Does the thought of starting a blog cross you mind but it just feels too technical and complicated so you put off doing anything at all.

If you want to get noticed, be seen and get your message out there, one way is to start a blog. You don’t have to be massively technical as there’s lots of advice. Just google or search on YouTube.

Before you jump into starting a blog its worth taking a step back and asking yourself why you want to blog?. If its just about getting your voice out there, there are other means ways such as; podcasting, tweeting, instagram stories, Facebook live, vlogging.

Assuming for now its blogging;

What’s your why?

  1. Earn money from blogging. Do you want to be a full-time blogger and earn make money from affiliates and sponsored posts? There’s an army of full-time and part-time mummy bloggers, travel bloggers and fashion bloggers etc. doing really well.
  2. You don’t have an exact long term plan but just want to get your message out there and start building your profile. It’s perfectly ok to have this approach too especially as some of the best known blogs started this way.
  3. It’s a way to get more publicity for your business, attract clients and build a community.

 

3 Very Simple Technical Steps To Start a Blog

 

  1. You will needs a platform. I did my research and chose WordPress for my blogging platform as it’s more flexible than free ones. I love things to look nice but don’t have the time or skills to create a pretty blog. If that’s you find someone to help you with creating the initial look and feel HOWEVER then I strongly suggest you learn how to add posts and make changes yourself. You need to be updating content on a regular basis for google to rank you in the first one or two pages.
  2. Choose a domain name. Many coaches, therapists, solo-preneurs as I did initially hide behind the business name. The reality is clients will remember your name first and then your business name so you may as well start with your name and then a tagname to describe what you do.
  3. A host is where your site sits lives on a server so others can find your site on the internet. I did my research and chose Siteground.

 

For More Inspiration

Read The Million Dollar Blog by Natasha Courtenay-Smith

 

Check out Seth Godin, he has one of the most popular blogs and believes blogging is about passion and not monetisation. Love his approach and clarity on his brand values and goals.

 

Copyblogger.com has lots of hints and tricks about writing content. Especially if you are new to writing and need some ideas to get going

 

To get started download the 5 Day Personal Brand Challenge to help you figure out your blogging voice.