Are you too ashamed, too embarrassed to send people to your website? Worse case do you have a guilty gut feeling that you’re losing business once potential clients do land on your home page.
Often and for very valid reasons the advice is not to spend thousands on your website when you’re just starting off and instead focus on getting out there and doing the work. Plus having just spent a small fortune on your coaching qualifications this advice is just what you wanted to hear.
This I agree with to some degree as it makes perfect practical sense. As a coach you will continue to develop and grow way beyond who you were during accreditation. You will evolve into your business and your coaching ‘magic’ which I also like to describe as your ‘genius’ or ‘gift’ will reveal itself as you hone your coaching skills over time.
But off the go you needed something and this is where other halves who like tinkering with tech can come in handy or well-meaning friend offering to knock one up for you as cheap as chips. The end website is enough to get by and after all it’s a temporary solution. Oh and to be on the safe side you offer life coaching, executive coaching, mindset coaching, stress management and career coaching.
Months and in some cases the years roll forward and what was once a temporary portakabin for your business has been the permanent hideous home for too long.
Tips on Designing and Building Your Perfect Website (Without Spending a Fortune?)
1.Your website is your elevator pitch – keep it simple
2.Does your website pass the stroll and fold test?
Picture yourself strolling past a newspaper stand. How do you choose which paper to pick up, read and buy. What grabs your attention is the first half of the folded newspaper. The headline and the picture.
3.Keep it bold and short. The above the fold of your website needs to have a strong image or video and a bold statement that speaks loudly to your ideal client AND a very clear call to action.The image/video and text need to do one of the following:
Promise to solve a problem
Get straight to the point, brief, punchy and relevant
- The call to action. This could be a free download, invitation to a workshop, a quiz? Choose something that’s too good to resist.
5. People are scanners not readers. Have as few words as possible on the top half of the website. As you work down the page have more words (not too many) and replace as many words as possible with images.
Summary of Your Winning Website Formula – say it in less than 10 sentences
Have them at the first hello
Header: Aspirational identity OR a promise to solve their problem
Include a clear (CTA) call to action
Be their guide
Show the reader you understand their problem
Another (CTA) Call to action
Work with me
Point them towards your offers
About Me (optional)
Tell them enough to hook and invite them to find out more
Customer testimonials and social proof
Get some google love. Google automatically gives more authority to posts linked directly from your homepage. By switching to a page highlighting your most important blog(s) this will lead to a big increase in their search engine rankings.
You don’t need to have all six steps however steps one and two are non-negotiable and can be merged together. As long as they are above the fold. The secret to a winning website is ‘branding your genius’, it’s the words and images which speak to your ideal audience about who you are: your personal brand, psychological archetype and your values.